Everyone is talking about personal life. When Google Special Database announced the elimination of third -party cookies in early 2020, privacy became a hot topic. The loss of third-party cookies affects all advertisers and is especially difficult for B2B marketers, who struggle to reach the right audience even with third-party cookies. even a third. Let’s take a look at how privacy has changed today - and then look at what it all means for retailers. Take the market for daily newspaper research that vendors rely on. Enter your business email here. Take care… Please wait. REGISTER Look at the words. How did we get here? At the beginning of the Internet was the Wild West. No one cared about privacy. As with Special Database anything new, customers love to go to a website, order what they want and show up at their door.
Sure, emailing has been around for a long time. But it’s not fun to Special Database fill out a form, write a bill and ship it-it only takes 6-8 weeks for the order to arrive. The Internet has changed shopping habits forever. You could find and buy almost anything online easily. However, the Internet has also offered a valuable database of user data that retailers can access with insights into Special Database customer behavior. In the region around the mid -2000s, retargeting was introduced. I remember at a search conference around 2005, I watched a demo of a new technology that actively offered ads based on the search activity of users and the sites they visited. My mind wandered. Does this mean we can show Special Database different ads to different users based on what we know about them?
Write me! No one thought about privacy either. We were Special Database so excited about this new technology that we never thought about privacy. Personal life becomes a thing Fast forward today. Retargeting is everywhere. Everyone knows when they will be returned. And advertisers often do it badly. Each digital marketer can create a few negative retargeting that they have personally experienced. For me, the most memorable one was just making an online booking at a hotel for a business trip to Seattle. I was immediately struck by an ad - from the hotel I had just booked, Special Database saying, “Make your trip to Seattle now!” Come on. I believe the lazy salesman is responsible for the personal life changes coming this year. People get sick of the less targeted ads that follow them constantly. The impact of privacy on B2B research marketing